Day 4 of BIPOC Shopping: For the Beauty Lover

The holiday season is upon us and so is the rush for deals and thrills. Consumer dollars can speak volumes to corporations about what we support and value. Consider using your dollars to support BIPOC owned businesses and creatives while also getting something thoughtful, beautiful, and meaningful for the loved ones on your list!


Curated by Regional MAR Directors, here are a few of our favorite things!


As a nice little bonus, the writer of the blog (who is paid an affiliate commission when you use these links to purchase items on Amazon) has agreed to donate the commission to Moms Against Racism. Win for you, Win for the BIPOC owned business, Win for MAR!

  • Looking for a wide palette of cosmetics to choose from? Beauty Bakerie will likely have what you’re looking for. It is Black, Female Owned by Cashmere Nicole and is the standout makeup brand of 2020! Check out their Translucent Flour Setting Powder, Cotton Candy Champagne Blush Palette, Eyescream Paint Job Makeup brushes and an all-inclusive 30 shade foundation range! Their products are high quality and adorable too! I mean look at that box of goodies! This would be an amazing gift for a makeup lover. Did I mention they are 100% Cruelty-free and Vegan-friendly? Founder and CEO, Cashmere’s story is a lesson in faith and following your dreams! She built a multi-million-dollar brand while battling breast cancer. She leads her company with an Executive Team that is 75% Black and a Board of Directors that is 60% Black. Available at Beauty Bakerie, Ulta and Nordstrom

  • Live Tinted focuses on underrepresented people in beauty, and their personal journeys with cultural and identify. Check out her uses red lipstick viral hack video on her website! -South-Asian Female Owned: Deepica Mutyala

  • Paraben and Cruelty Free, you’ll find a wide variety of tints and hues at www.mentedcosmetics.com. "We created Mented Cosmetics because we believe every woman should be able to find herself in the world of beauty, no matter her skin tone. We know you'll love being put first - because when it comes to beauty, no one deserves to be an afterthought." Black, Female Owned: Amanda E. Johnson and KJ Miller (Also on Amazon)

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